Ever heard of a little site called Sephora.com? I had a blast this summer when I was under contract there—I’ve wanted to work with Sephora for as long as I can remember.

I made the decision to jump back into freelance beauty writing instead of staying on, but it was great fun to see how the glittery sausage gets made. And holy shit, there are some talented people making it!

Here are some clips of the copy I wrote for the site/email campaigns (oh man, now you can see my shamefully high Rouge Reward points):